Smart Halal Destination Ecosystem Model: Measurement and Performance in Tourism Village

Purposes - This study examines the application of Smart Halal Destination (SHD) ecosystem model in Pagerharjo tourism village, Yogyakarta. is used to measure effectiveness, efficiency, and integration through technology systems discover performance destination Muslim-friendly competitiveness. Methods uses a quantitative approach assess as destination. research was conducted three stages: Desk Research, Focus Group Discussion, Survey, Interview. Findings – Based on results assessment each pillar, element, attribute, village has advantages product especially attribute “ambiance” pillar policy, “has pre-determined superior area”. Meanwhile, that still needs be improved availability slaughterhouses/poultry. Overall, considered sufficient meet criteria developing village.